To create energizing workplaces for everyone.
It's obsessively important to us to practice what we preach—our aim is to be one of the best places to work in the world.
To that end, we are always our own first test subjects, or in other words, we "eat our own cooking," and when we find something delicious (i.e. effective), we offer it to others.
Here's a bit more about the cultural ingredients that drive our success.