CULTURE: YOUR TRUE COMPETITIVE ADVANTAGE
Your culture is one of a few things no one else can copy. Are you leveraging it to grow your business?
WHAT'S THIS 'CULTURE THING' ALL ABOUT?
Your culture is the way people are expected to do things at work.
What kind of things, you ask? Well, everything.
In any given organization, certain mindsets get passed down and around:
We treat customers like _______,
We share ideas like _______,
We show up at _______ am and stay until _______ pm,
We wear _______ clothes,
We take _______ vacations,
We go out of our way _______ much to help others,
and on and on.
IN OTHER WORDS, CULTURE IS THE 'OPERATING SYSTEM' OF YOUR BUSINESS.
And just like the operating system on your computer, it's probably not something you think about very much.
But it impacts EVERYTHING about how effectively your organization works.
THE BUSINESS CASE
How an amazing culture takes your business to the next level.
Attracting & Keeping Top Talent
It's no secret that the best places to work attract and retain the best people. Help them come to you, and help them stick around!
High Engagement = Huge Output
High-energy, high-performance cultures inspire people to stay engaged and passionate about the work... and they simply produce MORE.
Perform Better By Every Metric
Companies who made culture a priority over an 11-year period had 4x higher revenue, 12x higher stock price, and 750x higher net income.
ARE YOU USING YOUR CULTURE TO CREATE GROWTH?
You optimize the other parts of your business (operations, marketing, finance, etc.)—are you using culture to drive business growth?
Here's how it works:
When your leaders/managers are inspiring, the people around them accomplish things they never thought they could.
When your teams collaborate effectively, the best ideas get surfaced... and win.
When great performers are given opportunities to be even better, they stick around.
When your business practices (think: the way you recruit/hire, how you do performance management, etc.) utilize a strengths approach, your company 'runs on all cylinders' and you grow faster.
This isn't rocket science—but it IS validated by workplace research (see the "Business Case" links above).
Culture is arguably the most important business driver you have, because it's what ties all the parts of your business together—and an integrated, healthy, collaborative business is the organization that thrives in today's marketplace.