ABOUT US
We bring performance mindset and strengths training out of the locker room and into the business and sales arena.
WHY WE EXIST
Performance expectations and the pressure to deliver results in sales and business are greater than ever—making mental toughness, resiliency and strengths essential for today’s sales pros and business teams to survive and thrive. While companies spend tremendous time and dollars on sales skills training and technical education, no one has addressed the psychological component.
beForte saw this glaring gap firsthand, and that’s why we’ve created tailored programs to complete your professional training initiatives by developing the all-important performance mindset.
HOW WE DO IT
We’ve created a series of structured cognitive training programs to meet 21st century business demands and help your teams transform “busy-ness” into productivity and real results. Why should pro-athletes be the only ones who benefit from psychological training?
If you’re facing sales set-backs or dealing with organizational change, we have solutions that go beyond skill and technical training to deliver measurable performance results.
WHAT YOU GET
beForte’s approach reveals and reinforces your team’s natural energizers, and instills a performance mindset in individuals that leads to next-level thinking and measurable results. Practical solutions using proven strategies to deliver peak performance.
Why beForte?
The word ‘forte’ comes from the Latin word ‘fortis,’ which means strong or powerful—exactly what we want you, your organization, and your results to be. We believe that intentionally connecting to your strengths, being mindful of your thoughts, and understanding your greater purpose unleashes the full potential of each person and team.
Why mindset?
How we “show up” is the x-factor for closing the performance loop. beForte’s proven strategies for managing mindset and optimizing strengths combined with your team’s selling skills and technical knowledge create the formula for repeatable success.
Why strengths?
Individuality, diversity, collaboration, results—all aspects of your business can be re-energized with a strengths approach. beForte can't give you more time in the day, but we can help you generate more collective energy and achieve stronger results.
beForte
Values
Be There
Serve, respect, and value our partners and clients—opting for the right thing to do, even if it’s not the easiest path. This is experiential and not experimental.
Be Simple
Every one of our evidence-based, practical programs is designed to be accessible and memorable for all, using relatable stories, strategies and solutions. No hassles here.
Be Learners
We champion a growth mindset for every client and ourselves, asking the right questions, listening and acting with passion and energy. The learning never ends.
Be Real
Just as we coach our clients to challenge negative thoughts and focus on strengths, we also walk that talk, attributing successes and setbacks appropriately. What you see is what you get.
Be Excellent
We set high goals and standards for our team and the training we provide, upholding a high level of practical experience and technical expertise. Busy-ness does not lead to excellence.
OUR TEAM

Wendy Baldwin
Admin Extraordinaire
Standout 3 Strengths: Compassion, Relationship Building, Empathy
Location: Liberty, MO

Ashleigh Bechtel
Workshop Facilitator
Standout 3 Strengths: Self-confidence, Enthusiasm, Leading
Location: Phoenix, Arizona

Janet Houchen
CFO
Standout 3 Strengths: Critical thinking, Common sense, Efficiency
Location: Louisburg, KS
ON A MISSION TO HELP OTHERS "SHOW UP" WHEN IT COUNTS.
*Yeah, we know it’s big. Thus, space shuttle. Moon mission. You get it.